Word of mouth is the best way to sell books. If a friend of yours tells you a book is good, there's a good chance you'll read it. One way to get people to talk about your book is to write a good book. If people like what you have written they will tell others. Another way to get people to talk about a book is to write a controversial one. Even if the book is not that good, but it gets people talking or even arguing about it, people will buy it.
Authors can help get the word out. With street books authors, they can help get the word out by mingling with readers. Going to conventions and book shows and things like that. Book signings and going out to meet with book clubs. Or in cities like New York they can even stand on street corners.
But for authors who only put out ebooks, the rules are a little different. Since we can't go around signing people's kindles we have to get the word to readers in different ways. In some ways the internet is just like the old way. You have to get some one else to talk about your books. Again the most important thing is to write a good or controversial book. Then you can get somebody like Valinda Miller to hit you up in her blog African American Books on the Kindle .
Word of mouth can make a lousy book sell too. The problem with that is many people might not want to buy your second book. So again it still boils down to writing a good book.
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