Stick out like a sore thumb

I am the only urban fiction writer writing about working class people. I'm not just saying this to brag. In order for any new writer to make it in the new digital world he needs an edge. Some thing to make you stand out from the crowd.

If you are an established Urban Fiction writer like K'wan for instance, you come to the ebook world with a fan base. This is a following that will buy your books. But if you are like me and so many others in the game who never sold a lot of physical books, we need other means to grow our fans.

There are many ways to promote an ebook, but the best way is to get into a category (genre) and then stick out. You see, a sore thumb sticks out but it is still part of the hand. We have to realize that most of us will never sell as many books as a K'wan or a Nikki Turner, but if we can carve out a small enough niche, we can sell a decent amount of books on a regular basis.

Some writers will say they want everybody to buy their ebooks. If you write with everybody in mind, your book may come out sounding crazy.
There's an old saying: If you try to please everybody you end up pleasing nobody.